Bring Your Brand to Life

Through the Power of Story

What’s the Point?

Game three of the soccer tournament was rained out. This happened despite the fact that the fields were creatively engineered to sit on “levels,” allowing the fields to drain, preventing rain outs and canceled games and nightmare re-scheduling.  The participants forfeited the game fees, hotel rooms booked for the event. “Acts of God,” were not covered in the invisible refundable clause.

Yet, with those fancy fields, why the rain out?

The parking lot was one massive huge ditch, lacking drainage and full of potholes. The participants and spectators couldn’t make it to the pristine-drained fields. One coach was late for game two, as he was detained with a damage to his car when he hit a massive pot hole while trying to find a parking place.

Before making big investments in final product, ensure you have the infrastructure in place to manage the load.

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