Better Stories. Faster Sales. No Extra Work

Case History Landing Page

I Write Customer Success Stories That Help You Close Deals

82% of B2B buyers want to see case histories before they decide to buy from you.
96% of your prospects have searched online for your proof before they’ve decided to talk to you.

Sales Bottlenecks Don’t Start with Objections. They Start with Uncertainty.

If your stories aren’t easy to find, trust, and share—you’re losing deals.

Good Stories Aren’t Created. They’re Discovered.

You Don’t Need Another Task. You Need a System.

The strongest case histories already exist inside your business. I help your team uncover them, create them, and ensure they’re published where your customers are already looking.

I’ll extract the real impact behind your work and craft clear, credible stories that resonate with buyers and drive decisions.

For Leaders Who Need Results, Not More To‑Do’s

Your Sales Team Needs Better Proof. You Don’t Have Time to Build It.
You’ve got the leads. But your sales team is still digging for proof—and losing deals.
Your team doesn’t just need more content. They need assets that remove doubt early and drive decisions later.

What Makes It Work

I use a 3‑word framework that delivers the essence of your story—memorable, meaningful, and built to move the needle.

  • Realistic – Clear, credible, grounded in proof.
  • Aspirational – What happened, and what’s possible next.
  • Emotional – Because logic convinces, but emotion sells.
Download the 3‑Word Framework PDF

In the Age of AI, Authentic Proof Matters More Than Ever

Buyers are more skeptical than ever. They instantly detect inauthentic or vague messaging.

 

They know when content lacks depth or credibility.

 

Live interviews and real customer voices are essential—not optional.

 

Case histories are essenttial to building and feeding your Knowledge Base (KB) for internal AI systems to power faster, smarter, sales‑aligned answers.

Why This Works

  • Trusted by SMBs and Fortune 500 brands like Honda, Comcast, Nvidia
  • Ghostwritten articles published in Forbes, Fortune, Information Week and trades
  • Over 20 years of strategic messaging and enablement experience
Download the 3‑Word Framework PDF
Ready to get started? Choose the package that works for you.

Raw Materials Package

“Done-With-You” Approach

  • 45-minute strategic consultation call
  • Custom case history outline for your industry
  • Tailored interview question framework
  • Customer outreach email templates
  • Success metrics identification worksheet
  • Professional writing guidelines

Perfect for teams who want expert guidance and custom tools but prefer to do the writing themselves.

Get Your Custom Framework

Guided Development

“Done-With-You Plus” Coaching

  • Everything in Raw Materials Package
  • 90-minute strategy consultation
  • Customer interview coaching session
  • Review & feedback on your interviews
  • 2 rounds of draft review with detailed feedback
  • 30-minute refinement follow-up call
  • Multiple format templates (one-pager, full narrative, video script)

Ideal for teams who want hands-on coaching throughout the entire process with expert feedback at every step.

Get Expert Coaching

Complete Creation

“Done-For-You” Solution

  • Everything in previous tiers
  • I conduct all customer interviews
  • Complete professional case history written for you
  • Multiple format versions delivered
  • Unlimited revisions until perfect
  • Implementation strategy consultation
  • Bonus: Template library for future use

Perfect for busy teams who want a professionally written, results-driven case history without any work on their end.

Get It Done For You

Trusted by Industry Leaders

“Susan distills complex topics with clarity.”

— Jesse Van Leemputte, Comcast

“Quick to grasp tech and deliver results.”

— David Prezuhy, Comcast Labs

“One of the best writers I’ve ever worked with. She brings complex topics to life!.”

— Zach Zettler, Cantana Health Solutions

“She has the ability to plumb the details of your message before you can crystallize it for yourself.”

— Willie Neumann, Custom Guitar Builder

FAQs

I don’t just write stories—I build a repeatable system that extracts and communicates proof in a way that drives results. This isn’t about adding words. It’s about removing uncertainty in the buying process using strategic storytelling that’s credible, clear, and aligned with your sales cycle.
Buyers want proof before they commit. I help you deliver it early—before objections, hesitation, or ghosting. Well-crafted case histories establish trust, show outcomes, and accelerate decision-making.
Your best stories are often buried in account notes or siloed in teams. I help you surface them and turn them into assets that can be used across sales, marketing, and onboarding—without you or your team taking on more work.
They can—but most teams lack the framework, process, and outside perspective to extract the right details. I give your team expert tools or take it off their plate entirely, depending on the support level you choose.
Yes, if you choose the Done-With-You or Done-For-You options. I lead interviews with professionalism and insight, making the process simple for you and enjoyable for your customers.
Most teams see usable stories within 3–5 weeks, with measurable impact on close rates and sales confidence within 1–2 quarters.
Every project includes a success metrics worksheet and strategic KPIs aligned to sales outcomes—like increased close rates, shortened sales cycles, or higher win rates in competitive deals.
B2B companies that sell complex or high-consideration products or services—especially in tech, SaaS, healthcare, and enterprise services. Clients range from mid-sized firms to Fortune 500s like Honda, Comcast, and Nvidia.
Simple, fast, and high-touch. You choose your level of support, and I guide or execute the rest. No bloated discovery calls or endless revisions—just a focused, efficient system to capture and communicate proof.
No problem. I help your team extract what matters most from internal knowledge—success notes, emails, internal recaps, or pre-existing materials—without ever needing direct customer involvement.
AI can’t replace real human voices. Buyers are more skeptical than ever, and they can tell the difference. Live interviews bring emotion, nuance, and credibility—things AI simply can’t fake. That’s what builds trust and drives decisions.
Strong case histories improve SEO by increasing engagement and authority. Internally, they become powerful inputs for training AI tools—building your knowledge bases to empower sales and support systems to respond faster, smarter, and in a way that reflects real customer impact.

100 % Results Guarantee

If your completed case history doesn’t improve your sales team’s close rate within 90 days, I’ll rewrite it for free—or refund your investment.

Book Your Strategy Call