Blurry brands languish. To make the greatest impact, focus your message and narrow your audience.

In the effort to create a cohesive brand message around your core values, we will narrow your sphere of influence in two ways. First, I want to ensure that you are connected digitally with the thought leaders and mentors who can influence you. Second, I want to ensure that your ideas are shared with those you want to influence. Social media is a two-way street: It’s not only a place for you to share—but it’s a place for you to learn.

There’s another crucial aspect to target — what are your key message points? What keywords will identify who you are in the digital landscape? These words should naturally appear in your LinkedIn profile and all content you share online.