Your Next Best Sales Asset? It’s Already in Your Inbox

82% of B2B buyers read case studies before reaching out to sales. But most SaaS companies struggle to create them consistently. Why? Because they don’t have a system to spot the wins already happening.

That’s why I created this guide:

📎 Unlocking Your Hidden Case Histories

A practical, non-fluffy resource to help you:

  • Surface untold stories from everyday customer interactions
  • Frame them around real outcomes and measurable impact
  • Build a repeatable system that fuels sales and content

Here’s what you’ll get inside:

  • A checklist for spotting success stories
  • Framing tools that tie outcomes to business value
  • A case history tracker to build momentum over time

Why it matters:

  • 82% of B2B buyers expect to see case studies pre-sale (Forrester)
  • Only 13% of case studies include clear ROI (Gartner)

That’s a gap your team can close—starting today.

Does It Work? Yes:

  • Comcast Labs used this method to secure executive funding for emerging tech

  • Helped ResCon secure its first round of funding by using a case history framework to clarify market positioning and unlock new opportunities.

  • Enabled Honda ADC to use internal case stories to connect engineering achievements to broader business strategy.

  • Transformed case histories into trade magazine articles that positioned clients as thought leaders and reached targeted global verticals.

Call to Action:

👉 Download the free guide: Unlocking Your Hidden Case Histories or email me at Susan@plumbline1.com

Turn quiet wins into sales-proof stories your buyers actually believe.