How accessible is your business in the sphere of social media? More importantly, how current are your social media updates? Consumers are peering into your social networks to learn more about you. A Facebook page, or Twitter page with sparse updates looks like a ghost town to a consumer seeking the latest information on your product.
The tide has changed — social media pages are the premiere resource for consumers looking for information on brands, companies and products. According to a study done by OTX Research on behalf of DEI worldwide entitled “The Impact of Social Media on Purchasing Behavior“, seventy percent of consumers visit social media websites. Forty-nine percent make a purchasing decision on what they learn from these social media sites — such as social message boards, Facebook, Twitter, and your company blog. (When was your last post?!)
Here’s a PDF of the complete report:
The Impact of Social Media on Purchasing Behavior