Where I’m Published
Entrepreneur Magazine: Why Are Some Bots Racists?
An Unexpected Hook in a Crowded News Space
With the market already flooded with AI-biased articles, I researched peer-reviewed papers to find an under-reported approach. The solution involved the robots reading classic literature to learn some of the nuances of human dynamics and emotions to mitigate prejudices. This insight gave this story a fresh angle that ensured the article I wrote with the Inbenta team was published over competing stories. Inbenta was highlighted for its innovation, and this article helped position them as an industry thought leader willing to take a new approach to an old problem.
Information Week: 3 Ways Blockchain is Changing Cybersecurity:
A Fresh Angle
By weaving together key elements of the emerging cryptocurrency and blockchain landscape, I introduced a fresh angle by pointing out that the true revolution lies in the underlying blockchain technology. I offered perspective on customer behavior and platform trends, suggesting that the shift toward digital currencies reflects a broader societal interest in speculative investments and privacy and security concerns. These crucial elements resonate with readers aware of the ongoing debates around cybersecurity. By blending the allure of cryptocurrency investments, I hinted at the greater technological revolution driven by blockchain. This combination of timely financial trends, personal industry experience, and the promise of future innovation gave your story the depth and credibility that led to its publication.
Manufacturing News: As Cars Become Intelligence Centers:
A Breakthrough EV Solution Minimizes Explosions
The original white paper was highly technical and dense, but by focusing on the “why” behind the innovation and crafting a clear problem-solution narrative, I highlighted not just the technical features but the real-world impact. This new USP positioned the client as a leader in safety innovation, helping them communicate their value to both stakeholders and the market.
Format Magazine; Replaced by Robots
Reframing a Hot Topic With a Positive Spin
With photographers already nervous about AI’s impact, I found an under-reported potential of how AI-generated photography search could actually create new opportunities. My article reframed AI from disruptive to an empowering tool—one capable of discovering emerging artists in ways that human eyes cannot match. This shift in narrative positioned the client as a thought leader at the intersection of technology and art, resonating with both creative professionals and business decision-makers.
5G Magazine: 5G Test and Measurement
Complex Technology into Engaging Content
In my work for Sprinent Communications, I developed an article titled “5G Test and Measurement” to address the complex challenges engineers face when testing 5G networks for IoT, broadband, and fixed wireless. Instead of offering a simplistic solution, the article provided a comprehensive overview of how the industry tackles these challenges. This approach not only showcased the client’s expertise but positioned them as thought leaders, helping the industry navigate critical technological hurdles.
Entrepreneur Magazine: How I Overcome Fear
Positioning Vulnerability as a Strength
In response to an editor’s request for a story about vulnerability, I transformed it into an opportunity for a company leader to showcase personal and organizational growth. The article shifted the focus from vulnerability alone to how overcoming challenges builds character and strengthens the business. This reframing positioned the leader not as someone struggling with problems but as a resilient figure who turned setbacks into foundations for future success. The resulting narrative resonated deeply, inspiring both employees and readers while showcasing the company’s leadership philosophy.
My Collaborative Writing Approach: Strategic and Impactful
When you need content that showcases innovation, my collaborative approach ensures it hits the mark. Here’s how:
Unlocking the Narrative
Every innovation begins with a problem. By engaging with Subject Matter Experts (SMEs), I dig deep to understand the context, uncover the journey to the solution, and highlight how it stands out in the market. This authentic storytelling approach frees SMEs from the writing burden while preserving their insights, ensuring accuracy and clarity with fewer revisions and faster publishing.
Genuine Collaboration
SMEs lead with their expertise; I craft it into compelling content. This partnership makes sure that every detail resonates with readers, providing content that’s both precise and engaging.
Tailored to Your Needs
I adapt to your preferred format—PowerPoints, white papers, or briefs—and conduct early check-ins to maintain alignment and meet expectations.
Letting the Technology Shine
I refine the narrative while adhering to problem-solution storytelling, making sure each piece matches the publication’s style and editorial standards. The result? Articles editors choose to publish over the competition.
Ready to create stories that resonate and get published? Let’s collaborate.
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Work with me by contacting me at Susan @ plumbline1.com