Fresh, informative, creative content is the cornerstone of your marketing efforts. But how do you create the kind of content that’s really going to break through the clutter and drive actual business?
With fresh, creative and compelling content.
Customers are searching, online, for valuable information to help them make purchasing decisions. Social networks influence nearly 50% of all IT decision makers (LinkedIn), and 78% of respondents said that companies’ social media posts impact their purchases (Forbes).
For over 20 years, Plumbline has been helping Fortune 100 and 500 businesses create stories connect with the customer to engage dialogue, build excitement and establish credibility. Using the resources and assets you already have, Plumbline can help you create a strategy and sustainable social media plan.
- Cincinnati Academy of Medicine: Doctors were actively using social media to voice their opinions about healthcare reform. The Cincinnati Academy of Medicine used their existing newsletter to launch their social media presence, using their current news stories, special events, and giving acknowledgement to doctors for a job well done.
- GenCorp: Building on the success they had already achieved in satisfying customers in the demanding, competitive auto industry, GenCorp created a series of customer success stories, using them as the platform to build their marketing literature, including trade show literature, brochures, newsletters and media tour discussion points.
- Hobart: Hobart Welders provided more than welding for the New Comisky park; they helped preserve memories.
- Sterling Commerce: The US Navy Military Sealift Command, Union Gas, Owens Corning, and Tetley are using technology to make them more customer responsive, agile and profitable.
Let Plumbline help you create stories that drive business. Contact Us