Executive Ghostwriting for CEOs

Your Voice. Your Vision. Amplified.

High-Impact Leadership Messaging—Done for You.

Lead the conversation, while I spark new content angles
(even when you’re not sure what to say)

Book a Strategy Call

“Susan distills complex topics with clarity.” — Jesse Van Leemputte, Comcast

Why Leadership Visibility Pays Off

82% of people are more likely to trust a company whose CEO is active on social (Edelman).
70% of executives say thought leadership directly influences purchasing decisions (LinkedIn/Edelman).
23% more employees feel inspired when leaders communicate openly (Gallup).
Leader-shared content earns 8–10× more engagement than brand channels (Hootsuite).

Visibility isn’t optional—it’s a measurable strategy for trust, influence, and opportunity.

My 3-Word Framework

Captures your essence | Streamlines collaboration | Ensures every post sounds like you on your best day.

20+ years writing for leaders in tech, enterprise, and innovation labs

Published in Forbes, Fortune, InformationWeek, Inc. + Trades

Start-Ups & Fortune 500 brands: Nvidia, Honda & Comcast

Options for Impact

LinkedIn, Personal Newsletters, Op-Eds, Byline Articles, Speeches

Foundation

Consistency & Clarity

Monthly newsletter (curated + original thought leadership)
2–3 LinkedIn/Social posts per month
Messaging framework (3-word essence + POV articulation)

Start with Foundation

Momentum

Visibility & Influence

Monthly newsletter (insightful, story-driven content)
Weekly LinkedIn/Social posts
Quarterly briefing or market note
Executive interview process (I handle extraction + drafting)

Build Momentum

Authority

Thought Leadership at Scale

Bi-monthly newsletter (twice per month)
Weekly LinkedIn/Social posts
Quarterly whitepaper or briefing deck
Bylined articles / op-eds in industry media
Content library build-out (AI-ready voice archive)

Claim Authority

Trusted by Industry Leaders

“Susan distills complex topics with clarity.”

— Jesse Van Leemputte, Comcast

“Quick to grasp tech and deliver results.”

— David Prezuhy, Comcast Labs

“One of the best writers I’ve worked with—brings complex topics to life.”

— Zach Zettler, Cantana Health Solutions

“She can plumb the message before you can articulate it yourself.”

— Willie Neumann, Custom Guitar Builder

FAQs

Can’t my in-house team just handle this?

Most internal teams are stretched, reactive, and optimized for brand campaigns—not thought leadership. You need someone who can extract ideas directly from the C‑suite and shape them into clear, credible, differentiated narratives.

Why can’t AI just do this?

AI can’t think like you. It can rephrase existing ideas, not create original context. If your knowledge base is vague, AI will output vague content. I help you build content AI should be trained on—not content it’s already read.

How long does it take to see results?

This isn’t a quick win—it’s a long game. Building influence, authority, and narrative clarity compounds over months, not weeks. If you want short‑term content, I’m not your partner. If you want long‑term strategic positioning, let’s talk.

How do you capture my voice?

Through structured interviews, message extraction sessions, and editorial iteration. I don’t guess your voice—I build it with you. Clients often say the final product sounds more like them than their own first drafts.

How is this different from hiring a copywriter?

I work as a strategic advisor, not a vendor. I help shape what you say and how you say it—based on what moves your audience. This is high‑trust, high‑touch work with outcomes that affect perception, leadership positioning, and market clarity.

What kind of leaders do you work with?

Founders, CEOs, executives, and domain experts—across industries. If you’ve built something real and want the market to understand it, we’ll work well together.

How do you define success?

Content that gets remembered. A leadership voice that builds trust. Influence that compounds over time. Metrics can include visibility, investor interest, clarity of internal alignment, or inbound opportunity flow—depending on your goals.

Built‑In Guarantees

1. Clarity Guarantee

If the final deliverable doesn’t clearly reflect your expertise or strategic positioning, I’ll revise it until it does.

2. Voice & Accuracy Commitment

Every deliverable is grounded in direct input from your team—no assumptions, no generic filler.

3. Alignment Process

Clear, staged reviews every step of the way so you always know what’s being created and why.