Sometimes it is difficult to find a client willing to be vulnerable enough to let us write a case history. Susan makes our customers look like the hero every single time. Our case histories are the biggest leverage tools we have. Susan takes the time to really understand our customer’s pain, and develop a universal message that our prospects relate to. Her knowledge of our products allows her to show how Gentran helped our customers do what they do best, even better.
Susan is a content marketing and social media expert who increased our ticket sales, while inspiring and educating our readers. She added tremendous value in creating and building the social media program for Stef’s Celebrate Life Tailgate. She helped us through a website re-design, and introduced us to many best practices, tools and tactics. She is hardworking, creative, efficient and is a delight to work with. I have no doubt that you would be extremely pleased to have her be a part of your team.
Sue Fitz, Stef’s Celebrate Life Tailgate Board President
We are faced with the challenge of reporting clinical trial results to our shareholders. Sometimes this is good news for our investors, and sometimes this is not. Susan keeps our specific needs in sight at all times and has helped us strategize to create a communication program that builds on our successes. Her ability to get quick results, I believe, lies in her ability to stay highly focused, while paying close attention to detail. Also, Susan is a delight to work with. Her qualities of integrity, loyalty, quickness of mind and her ability to work well with staff on all levels are evident very quickly. She has become an important part of our company “family.”
The Ohio State University
Comprehensive Cancer Center
Susan, I’m pretty sure that we owe you and the SCLT team all of the thanks! The substantial and ongoing support from SCLT benefit our organization both in terms of the culture/warmth/support that fills our halls and offices and in the significant operational benefits your contributions bring to the Center each year.
Steven A Kalister, MHA, MBA
Stefanie Spielman Comprehensive Breast Center
Susan, thank you for organizing the communications efforts for all of our plants, nationwide, a task that seemed too formidable for us. More importantly, you helped us preserve the integrity of our organization through our communications efforts. Your role in teaching us how to identify our most “marketable” strengths and to showcase these in all of our marketing efforts, is making a dramatic impact in our processes and the way we are communicating our story.
Susan is talented. She uncovers all the details, hidden or not, to create a compelling story. Susan quickly adapts technical information into pragmatic articles. Specifically, she interviewed our staff and clients and wrote an in-depth article that highlighted a new product we created. Then, she placed the article, verbatim, in National Public Accountant, a key resource to help us build credibility, just on the cusp of tax season. Susan has a solid understanding of our business, our client’s business and the editor’s needs, and is able to provide counsel in tailoring our message in a way that made the trade publication receptive to our story. In the specialized field of tax preparation software, we found that Susan has a broad range of media relations experience and persistence that was effective in establishing our presence in the trade media.
President & CEO
Susan, we feel certain that the media coverage you generated was an important factor in stimulating the level of giving we received in our latest appeal brochure. The brochures you helped to produce, with Kelly Allan, have had a tremendous positive response. We fell certain that the appeal brochures contributed much to the above average level of giving. We wish to take this opportunity to thank you for your part in making our appeal a success. Working with you has been such a pleasure. You have a gracious way of making things happen in an unhurried fashion while still maintaining deadlines – a fete not easily accomplished.
Rita M. Busch, OP
Director of Development
Dominican Sisters, St. Mary of the Springs
Susan, the article you wrote for us is amazing! This, combined with the marketing book you created for us, is making a positive difference on our bottom line. We already have new clients. Thank you so very much.
She’s patient with us! She listened to our history, our needs and where we want to go, and using her own knowledge, was able to build a business plan for us that we are more than happy with.
Carlo Fortunato & Rodney Harrison
Susan was an instructor for Portfolio Creative’s Illumination Bureau and did an amazing job. She taught our attendees how to bring their brand to life with a story. Additionally, she emphasized the importance of the ‘hero’s journey’ and shared compelling examples. Susan is a pleasure to work with and I highly recommend her!