Turn Customer Wins into Sales Tools

Your Best Customer Stories Are Still Untold

Most sales teams have strong proof—they just don’t know how to find it or frame it.

Your best wins are often buried in Slack threads, wrap-up calls, or customer emails. And when it’s time to share them? The story’s either missing, bland, or buried in a template no one reads.

That’s where I can help.

Book a Call

You’re Closer to a Good Story Than You Think

ROI

Capture the PROOF buyers want

Solutions

Capture the heart of your customer

Trust

Build credibility early in the sales process

What if you Could Stop the Sales Bottlenecks?

Give Prospects the Proof they Need to Trust You Sooner

But most teams lack a simple, repeatable way to capture success—and turn it into influence. That’s where I come in.

Most teams don’t have a system.
Now you do.
82% of B2B buyers demand case histories before making a sales decision.
96% of B2B buyers ask for case histories in content search, before reaching out to sales (HubSpot).

Why My System Works

Proven

Worked with Fortune 500 Brands: Honda, Comcast, Nvidia

Key Journals

Published in Forbes, Fortune, Information Week + Key Trades

Insights

20+ Years of Industry Experience

Not Sure What You Need?

Start here—choose the path that fits your team best.

You’ve got internal writers

You just need a framework, a call, and expert prompts to get started.

→ Raw Materials Package

You want expert support

You’ll do the work—but want my help coaching, reviewing, and refining as you go.

→ Guided Development

You’re too busy to DIY

You want it done for you—from customer interviews to final formats, hands off.

→ Complete Creation

Raw Materials Package

“Done-With-You” Approach

$1,497
  • 45-minute strategic consultation call
  • Custom case history outline for your industry
  • Tailored interview question framework
  • Customer outreach email templates
  • Success metrics identification worksheet
  • Professional writing guidelines

Perfect for teams who want expert guidance and custom tools but prefer to do the writing themselves.

Get Your Custom Framework

Guided Development

“Done-With-You Plus” Coaching

$2,997
  • Everything in Raw Materials Package
  • 90-minute strategy consultation
  • Customer interview coaching session
  • Review & feedback on your interviews
  • 2 rounds of draft review with detailed feedback
  • 30-minute refinement follow-up call
  • Multiple format templates (one-pager, full narrative, video script)

Ideal for teams who want hands-on coaching throughout the entire process with expert feedback at every step.

Get Expert Coaching

Complete Creation

“Done-For-You” Solution

$7,497
  • Everything in previous tiers
  • I conduct all customer interviews
  • Complete professional case history written for you
  • Multiple format versions delivered
  • Unlimited revisions until perfect
  • Implementation strategy consultation
  • Bonus: Template library for future use

Perfect for busy teams who want a professionally written, results-driven case history without any work on their end.



Get It Done For You

What You’ll Walk Away With

  • ✔️ A strategic story framework built around what *your* buyers actually care about
  • ✔️ Interview prompts and messaging templates tailored to uncover meaningful proof
  • ✔️ A clear, repeatable process for capturing stories across your organization
  • ✔️ Ready-to-use formats that work for sales decks, demos, emails, and leadership updates
  • ✔️ Confidence your team can share relevant, credible wins—without scrambling at the last minute
Book Your Strategy Call

Let’s talk through your goals and see if this is a fit.

Trusted by Industry Leaders

“Susan distills complex topics with clarity, while diving deep to deliver thorough, collaborative, and tech-savvy content.”

— Jesse Van Leemputte, VP Emerging Products & Technologies, Comcast

“Susan was able to jump in and quickly ramp up at a time when we were demanding multiple projects. She quickly grasped our technology and delivered high-quality projects on time.”

— David Prezuhy, Sr. Engineering Manager, Comcast Labs

“One of the best writers I’ve ever worked with. Susan’s style is professional, yet personal. She easily absorbs complex topics and brings them to life with an engaging and compelling narrative.”

— Zach Zettler, CRO, Cantana Health Solutions

“She has the ability to plumb the details of your message before you can crystallize it for yourself. She uses her vast experience to tell real stories that support the facts.”

— Willie Neumann, Business Growth Consultant

100% Results Guarantee

If your completed case history doesn’t improve your sales team’s close rate within 90 days, I’ll write you another one for free or provide a full refund. That’s how confident I am in the 3-Word Method.

This Is for You If…

  • ✅ You’re tired of scrambling for proof late in the sales process
  • ✅ Your best customer success stories are sitting in a folder, unused
  • ✅ You need help identifying what really matters to enterprise buyers
  • ✅ You want a repeatable system your sales team can use again and again

Frequently Asked Questions

Every package starts with a personal consultation where I learn about your specific industry, customers, and sales challenges. Instead of generic forms, you get custom-tailored frameworks, questions, and strategies designed specifically for your business and market.
Raw Materials Package: 1–2 weeks for delivery after our consultation. Guided Development: 4–6 weeks depending on your writing pace. Complete Creation: 3–4 weeks from initial consultation to final delivery.
Part of every package includes customer outreach strategies and email templates that get results. I also provide alternative approaches for gathering case history material when direct interviews aren’t possible.
Absolutely. The 3-Word Method™ works across all industries and business models. During our consultation, I’ll customize the approach specifically for your target market and sales process.

Ready to Turn Your Stories Into Sales?

Limited spots available each month for personalized consultation services