The little voice at 3 AM, the heart that beats too fast, and the atrophied, calcified systems? Join me at Innovate New Albany for the Sundown Rundown event on April 10 from noon to 1 PM as I help you uncover that little voice that keeps your customer up at night. The key that can transform your customer’s worst nightmare into an emotionally-charged customer story; the double-edge sword that helps you retain current customers, while sealing the deal with new ones. In this one-hour workshop, you’ll leave with a worksheet, and examples, to help you get started building your own customer success story. Get tickets here.
Why build emotional stories instead of rational ones? Analysis of data from the IPA (the UK-based Institute of Practitioners in Advertising) compared the profitability boost of 1400 campaigns and found that campaigns with only emotional content performed nearly two times better (31% vs. 16%) than those with only rational content.
Your road will be much easier if you create content that builds an emotional connection with your customer. Stories are far more powerful than data. So, why not create content that’s actually going to solve your sales problems. A good customer story will provide all the data they need to make a logical decision, while giving them the emotional pull they need to move forward.