viewIs it working? While there are plenty of reports, stats and measurements that can provide instant feedback on the value of your online social media efforts, I go much deeper.

When you view your personal brand as a trademark, you’ll begin to see it an an asset that you continuously mold and shape, as your career evolves. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you.

When you publish online, it’s important to take into consideration how you were changed by the act of writing the piece, as well as the number of people you influenced.

The most important question to ask, is “Are you growing?”