downloadSterling Commerce had just introduced Gentran electronic data interchange software, entering a space already filled with leading EDI software vendors including SAP, Oracle and PeopleSoft. Sterling Commerce needed credibility a path to reveal their successes to industry analysits. Plumbline1 created and managed a national media relations strategy and media tour to introduce Gentran to Gartner’s Magic Quadrant, Forrester, EMA, and trade writers at Red HerringInformation Week.