Susan J. Owens, media strategist and writer, has been helping businesses tell great stories to grow their brand for over 20 years. As an inventive writer, Susan has the ability to extract the bottom-line value from even the driest and complex information to create a compelling story that piques the interest of editors and end-users. She has written influential supply chain stories for Kiwi Brands, Dunlop Tire, Tetley, US Navy Military Sealift Command and Owens Corning. In addition, she uses these stories to help establish strategic authority through third-party endorsements.
She is acutely aware of the immediate demand for up-to-the minute information, and helps businesses use traditional and non-traditional mass communication outlets as the ultimate personalization channels. Using social sites, viral marketing, traditional print, media tours and product data sheets, Susan skillfully uses words to engage a dialogue, build excitement, establish credibility, and manage perceptions with analysts, investors and potential customers.
Susan developed and implemented public relations strategies for companies that include Sterling Commerce, GenCorp, Nationwide Insurance and Huffy Bicycles. Her media placements include Fortune Magazine, National Public Accountant, Public Accounting Today, Career Woman, Professional Agent, and Welding Journal. For industry analysts, Susan has scheduled east and west coast media tours with outlets that include PC Week, Red Herring, and Gartner Group. Articles on her own website, susiej, have been featured in national magazines and have been published on national webzines.
See her portfolio, here.
You can hire Susie to help you with your writing and business development strategies by contacting her at susan (@)plumbline1.com.